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People Matter

We’re industry experts, and we’re pretty nice too.

Keith Deaven

CEO and Co-Founder

Keith is our CEO and co-founder of Mediabarn.  Keith has led Mediabarn through fourteen successful years.

Mediabarn’s longevity can be attributed to the fine-tuning of an innovative business model which combines the benefits of a user experience research practice, creative agency, and placement services firm under one roof.

Jason Pentecost

Principal and Co-Founder

Jason heads up the research arm of Mediabarn.  As Principal and Co-Founder of Mediabarn, clients and associates rely heavily on Jason for his breadth of interactive experience and his keen perception of where the industry is heading. He works closely with our key clients and is never too far from anything that goes on at the ‘barn.   Jason is also Mediabarn’s photographer.

Heather Gay (Nam)

Director of Usability and Market Research

Heather brings over 15 years of research management experience to Mediabarn.  She has a special ability to look at a situation through the eyes of a target audience, especially consumers.  Her enthusiasm, coupled with the confidence of a seasoned researcher, makes projects run smoothly.

Sally Kelley

Director of Client Services and Research Recruiting

Sally joined the Mediabarn team in January of 2014 as the Director of Client Services and Recruiting. She is responsible for managing and coordinating all aspects of the research projects from bid to execution, as well as being the point of contact for client communications, and also oversees participant recruitment. She is passionate about research and customer service, and makes she to handle each project with the care it deserves.

Billie Jo Lockard

Sr. Research Coordinator

Billie Jo is a results-oriented recruiting manager who brings over 8 years’ experience across a broad range of industries to Mediabarn. 

Prior to Mediabarn, Billie Jo was the Principal Research Coordinator for Consumer Insights Group, LLC, and prior to that was a Talent Acquisition Specialist at Drexel University. 

Billie Jo holds a BA in Business Administration from Rosemont College graduating Cum Laude with Honors.  

Taha Zafar

Research Associate

Taha is a Research Associate with a strong background focused in user experience and consumer research. He graduated from George Mason University with a Master’s of Arts in Psychology, concentrating in Human Factors & Applied Cognition. While in the program, he developed his skills in usability, statistics, and design evaluation methods. He has previously worked for Oath (Formerly AOL, Inc.) as the Qualitative Research Fellow in their Consumer Analytics & Research division, and has since continued to provide his expertise for Mediabarn.

Larisa Chupashko

Recruiting Coordinator

Larisa has been with Mediabarn for over 10 years, working in a number of areas.  Because of the complexity of some of our recruits, her attention to detail and terrier like approach to projects makes her a huge asset to Mediabarn.  She is also a certified YOGA instructor.

Randy Hullihen

Research Associate

Randy is our Guru of Tech and is always close by.  Randy has an extensive background in audio engineering as well as computer and video solutions.

Our resident tech is also our resident painter, Randy is responsible for all of the wonderful paintings in the office.

Alicia Castillo

Research Associate

Alicia keeps track of everything.  She is responsible for maintaining the front office experience, as well as keeping track of participants once they have been scheduled.  She can usually be found up front greeting our guests and is responsible for our cookie presentations being the best in town.