Because we are moderators, we know how important it is to find good study participants. They can make or break your study. We strive to find people who are fresh and engaged in the session, not serial respondents.
By making direct contact with each person prior to inviting them to participate in a research study, we ensure a strong, targeted, and diverse pool of participants who are eager to offer their opinions. We have recruited various groups of respondents, from toddlers to new car owners, plumbing contractors to moviegoers, foundation donors to teens, patients to vacationers.
Mediabarn has its own database of research respondents and we employ a variety of methods to find study participants that meet specific user profiles. We recruit for our own studies and we also conduct recruiting projects for clients who moderate their own sessions, at our location or another. In addition, we can create panels of respondents for you to contact over time.
Mediabarn Research Services team members have an average of 15 years of project management experience. We can provide a research facility, moderate groups and individual interviews, and produce insightful reports based on research findings.
Our research management services include:
- Working with your team to gain executive support for research priorities
- Managing and designing your research project to include setting objectives
- Suggesting the appropriate methodology
- Recruiting respondents
- Moderating the sessions
- Acquiring answers that have the greatest impact on building your business
- Analyzing findings
- Building cross-functional consensus of research findings
- Presenting final results
While we have the expertise to manage all aspects of your research project including recruiting study respondents, developing the moderator’s guide and study tasks, and writing a comprehensive report of test findings and recommendations, we can also provide a comfortable, state-of-the-art facility for you to conduct your project on your own. With a brand new focus group room plus a new usability lab, we can run multiple studies at one time and can provide as much or as little support as you want.